Product

That’s a lovely pair of printed Rayon Kurtis! The brand LIVA is a certification from Birla Cellulose for a type of viscose rayon fabric known for its quality and focus on sustainability.
Here is a summary of what LIVA Rayon Kurtis are typically known for, based on the fabric’s characteristics:
🌟 Key Features of LIVA Rayon Fabric
* Natural Fluid Fashion: The main characteristic is its fluidity and excellent drape. The fabric is soft and flows beautifully, which is why it’s often described as “Falls like Magic.” This quality makes the kurtis non-boxy and allows for easy movement.
* Comfort & Breathability: Rayon is a cellulosic fiber (made from wood pulp), which gives LIVA fabric a soft, natural feel, good breathability, and high absorption. This makes the kurtis very comfortable, especially for warmer weather.
* Low Wrinkle: The fabric is generally wrinkle-resistant, helping the garment maintain a sharp and neat appearance throughout the day.
* Natural Sheen: It often has a subtle natural sheen, which gives the garments a chic and stylish appearance.
* Sustainability Focus: LIVA is made from natural, renewable sources (wood pulp from certified sustainable forests). The production process often focuses on being eco-friendly, with variants like Livaeco being eco-enhanced to save water and reduce greenhouse gas emissions.
👗 About the Kurtis in the Images
Both kurtis in your pictures have:
* A straight-fit silhouette.
* 3/4-length sleeves.
* A round neckline (the pink one has a small placket/button detailing).
* A vibrant all-over print, which is common for LIVA Rayon as the fabric takes color well.
The fabric choice of LIVA Rayon ensures that these printed kurtis will feel soft, light, and comfortable to wear while having a nice.