Liva brand

That is a beautiful Liva Rayon Kurti featuring a distinctive off-white base with a large magenta/purple floral print. The flowy Rayon fabric (often Liva Viscose) is known for its excellent drape, softness, and breathability, making it very comfortable to wear.
Here is a summary of the style and where you can look for similar pieces:
👚 Style Details
* Fabric: Liva (Viscose) Rayon, known for its soft feel and good drape.
* Pattern: Large, bold floral print in magenta/purple on an off-white/cream base.
* Cut/Shape: Straight fit, calf-length kurti.
* Neckline: Round neck with a short buttoned placket.
* Sleeve: Three-quarter sleeves.
🛍️ Where to Find Liva Rayon Kurtis
Liva is a fabric brand by Birla Cellulose, so you will find Liva-certified clothing at many major ethnic wear brands in India. You should check the current collections of their partner brands:
* Juniper Fashion: They offer off-white floral-printed Liva Rayon Kurtas with a similar button closure and often have large sales.
* SHREE (SHR Lifestyles Pvt. Ltd.): They sell Liva Rayon kurtis with a white floral print and a straight, round-neck, 3/4th sleeve style, similar to the one in your picture.
* Biba: They have an “LIVA Exclusive” collection, which includes kurtas made from Rayon (LIVA) and Viscose (LIVA) fabrics.
* Rangriti: They also carry a LIVA Collection with many straight-fit, 3/4th sleeve kurtas.