liva brand

That is a lovely Rayon Kurti with a bold purple and off-white floral print.
The large, graphic floral pattern and color scheme are quite distinctive. Based on your prompt and the search results, here are a few points about this style:
* Brand and Fabric: You mentioned it’s from the Liva brand, which is a popular fabric brand (Birla Cellulose) used by various apparel manufacturers in India, often for comfortable and flowy Rayon (a form of Viscose) kurtis.
* Style: It appears to be a straight-fit or slightly A-line Kurti with half sleeves and a round neck with a short button placket.
* Design Note: The striking, oversized floral design is similar in style to the prints popularized by the Finnish design house Marimekko (their famous Unikko pattern), which is a classic, modern aesthetic that has influenced many textile designs globally.